CASE STUDY: daBomb Bath Fizzers

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Client: daBomb Bath Fizzers

Creative direction: Talk about a fun project: working with teenage entrepreneurs who just landed their product in Target stores and a book deal. I loved collaborating with sisters Isabel and Caroline and their family on a photo shoot for their upcoming book from Quarto Publishing. The book features their recipes for DIY bath bombs and beauty products. We shot the bath bombs with colorful props, with black backgrounds that reinforce daBomb’s branding and packaging. The whole shoot was full of sprinkles and glitter! 

Crew: Business owners Isabel and Caroline and their family, Quarto art director and editor


CASE STUDY: Home Electronics

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Creative Direction: Big Leo prop stylist Ed Gallagher and I collaborated on a project to showcase some of the sleekest and stylish electronics for the home. With the creative freedom and the ability to use some of the top brands in electronics, as well as decor from Home Goods, the resulting images showcase that functionality and beauty can co-exist. 


Crew: Prop Stylist

Featured Brands: Sonos, Amazon, Sony, Audio Technica, Tivoli Audio, Home Goods

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CASE STUDY: Solar System

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Client: Personal Project

Creative direction: My frequent collaborator, the food stylist Kristin Stangl, had a thought: What if we used food to represent the Solar System? That question inspired our self-directed series of images. We researched each planet and the sun, using food and cooking techniques to capture characteristics like temperature, topography and atmosphere. We show the sun as a golden disc of caramelized sugar. Venus, with its volcanic landscape and average temperature of more than 800°F, is represented with a French onion soup topped with molten cheese. Earth is an arrangement of salt-baked fish and lettuces to depict its surface of water and land. We both loved researching and creating this personal project. 

Crew: Food stylist Kristin Stangl


CASE STUDY: Culture Magazine- Doughnuts & Cheese

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Client: Culture magazine

Creative direction: Donuts and cheese might not seem like natural partners, but the editorial team from Culture magazine celebrated this unexpected (and unexpectedly delicious!) combination. For their annual pairings issue, I worked with the magazine’s editor and outside design firm Red Herring to capture different cheese pairings, including jam, wine, honey—and, yes, donuts! We also shot a layout that featured hand lettering created with honey. I love working with clients who are passionate about what they do, and the Culture team are such enthusiastic collaborators. 

Crew: Culture magazine editor, Red Herring (agency) art director, food stylist, cheesemonger


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CASE STUDY: Anne of Green Gables

Client: Quarto Publishing

Creative direction: L.M. Montgomery’s “Anne of Green Gables” is a classic of children’s literature, with its depiction of the heroine’s life on Prince Edward Island in the early 20th century. For this reissue of “The Anne of Green Gables Coobkook,” written by Montgomery’s granddaughter, we re-created the era and setting of Anne’s story. We photographed the 25 recipes, all inspired by foods mentioned in Montgomery’s beloved book, on location in a circa-1900s home in Upstate New York. An inspiration board guided our choices of vintage wallpapers, linens, tea service and other props — the shoot was a delightful step back in time. 

Crew: Quarto art director, food stylist, food stylist assistant, photo assistant

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CASE STUDY: Tyson Tastemakers


Client: Tyson Tastemakers brand

Creative direction: It was exciting for me to be in on the ground floor of a totally new brand from Tyson. Tastemakers is a line of prepared meal kits sold in retail stores and through Amazon. Because the brand competes with meal-delivery services, we wanted the images to look professional, yet approachable. Over a multi-day shoot in Chicago, I produced a series of three different types of images: straightforward product shots on white seamless, finished dishes in table settings, and groupings of ingredients and dishes on a marble background. Working with the agency and client teams, I created images that show the consumer what the cooked meal looks like in an appetizing, engaging way.  

Crew: VML: account team, creative director, producer. Tyson: brand manager & associate brand manager. Photo: digital tech, prop stylist, prop assistant, food stylist, food stylist assistant, producer, production coordinator


CASE STUDY: Jimmy Dean

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Client: Jimmy Dean

Creative direction: This project for Jimmy Dean had two components: a library of recipe photos and a series of product shots. I worked closely with the creative teams from agencies VML and Ogilvy and from the client in studios in Chicago and New York. We developed a contemporary, casual look for the recipes, using texture, color and carefully placed fresh elements to give a warm and inviting feel. For the product series, we placed the items in a sunny kitchen setting, as if they’d just been unpacked from a grocery bag. 

Crew: Creative teams from VML, Ogilvy and the client; food stylist, food stylist assistant; prop stylist, prop stylist assistant; photo assistant


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CASE STUDY:

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Client: Wine Spectator

Creative direction: I loved that this editorial shoot let me explore a different visual style. I worked with the team from Wine Spectator and chef Victor Flores on the cover and feature package for the magazine’s tequila issue. In fact, the style was also a departure for the magazine, which usually spotlights bottles against a white background; instead, the textured blue backdrop for the cover makes the whole scene almost look painted. For the article spotlighting Chef Flores’s recipes, we referenced cookbooks and food magazines from the 1970s. The photos feature lots of bold color, stylized propping, strong light and deep shadows to evoke a lavish holiday meal in the chef’s native Mexico. 

Crew: Prop stylist, prop stylist assistant, Wine Spectator photo director and editor, chef Victor Flores and his assistant


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