Client: Via Luma

Creative direction: For this jewelry designer (formerly the lead jewelry designer for Anthropologie), we established a look of elegant casualness: elevated, light and bright, with earthy and natural materials. In order to manage the large volume of shots (60 products and model scenes, in three different settings), I set up two different photo stations to shoot the products on plain and stylized backgrounds; we arranged a location shoot for the model images. The result? Gorgeous fashion and product photos and a no-stress experience for the client.

Crew: prop stylist, fashion stylist, hair/makeup, photo assistant