CASE STUDY: Culture Magazine- Doughnuts & Cheese

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Client: Culture magazine

Creative direction: Donuts and cheese might not seem like natural partners, but the editorial team from Culture magazine celebrated this unexpected (and unexpectedly delicious!) combination. For their annual pairings issue, I worked with the magazine’s editor and outside design firm Red Herring to capture different cheese pairings, including jam, wine, honey—and, yes, donuts! We also shot a layout that featured hand lettering created with honey. I love working with clients who are passionate about what they do, and the Culture team are such enthusiastic collaborators. 

Crew: Culture magazine editor, Red Herring (agency) art director, food stylist, cheesemonger


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CASE STUDY:

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Client: Wine Spectator

Creative direction: I loved that this editorial shoot let me explore a different visual style. I worked with the team from Wine Spectator and chef Victor Flores on the cover and feature package for the magazine’s tequila issue. In fact, the style was also a departure for the magazine, which usually spotlights bottles against a white background; instead, the textured blue backdrop for the cover makes the whole scene almost look painted. For the article spotlighting Chef Flores’s recipes, we referenced cookbooks and food magazines from the 1970s. The photos feature lots of bold color, stylized propping, strong light and deep shadows to evoke a lavish holiday meal in the chef’s native Mexico. 

Crew: Prop stylist, prop stylist assistant, Wine Spectator photo director and editor, chef Victor Flores and his assistant


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CASE STUDY: Culture magazine


Client: Culture magazine

Creative direction: How do you make a wedge of cheese look interesting? It’s all about design and propping — and about working with an experienced cheesemonger who knows how to bring out each cheese’s visual best. The design team at Culture magazine envisioned a comic book-like graphic style for their Best Cheeses of the Year special issue. I worked closely with the magazine’s art director to anticipate the layout needs and to shoot each cheese — about 100 in all — to support the design. We photographed featured cheeses on colored backgrounds for the chapter openers and on white backgrounds with minimal propping for interior pages. Who knew Feta could look so beautiful?

Crew: art director, cheesemonger


CASE STUDY: Laura Silverman


Client: Laura Silverman

Creative direction: On her much-followed website Glutton For Life, Laura shares stories and recipes inspired by her life in rural Pennsylvania. A former art director for Bergdorf Goodman, Laura has a natural talent for design and style. Laura and I worked together to create a series of short web videos to expand her brand and web presence. We shot video during an extended shoot, with Laura providing creative direction; I then edited the work into 60-second videos and 15-second trailers for Instagram.

Crew: video assistant, food assistant