CASE STUDY: Candice Kumai

Client: Candice Kumai

Creative direction: Candice, a widely followed food/lifestyle blogger and author, had an established brand, so I supported her visual style with lush photographs shot in natural light for her fourth cookbook Clean Green Eats (Harper Collins). I adapted a similar look for a series of lifestyle and personal photos for publicity and brand use. We shot in two locations—in my studio and at the Culinary Vegetable Institute in Ohio—over 15 days, taking great care to ensure visual consistency between the two shoots.

Crew: food, prop and fashion stylists, hair/makeup, photo retoucher, photo assistants, food assistants, production coordinator