CASE STUDY: Baileys


Client: Baileys

Creative direction: To market a new almond milk-based liqueur for the Baileys brand, one that’s aimed at the Millennial market, I worked closely with campaign creative direction provided by the agency, Mother. The lifestyle shots mirrored a series of TV spots; we carefully re-created the set and lighting in these still images for use in billboard, outdoor and point-of- purchase materials. They may seem simple, but the white-background product shots required technical expertise to achieve that bright, natural look.

Crew: set builder, prop stylist, food stylist, photo assistant, digital tech, retoucher