Client: Ben & Jerry’s
Creative direction: Ice cream + animation made for a dream project for Ben & Jerry’s. We were hired to create a series of animated GIFs for use on social channels. During a 2-day shoot, we produced a series of fun concepts developed by the creative team at Epic. Because we were capturing images for a variety of social outlets—Instagram, Snapchat and Facebook—we worked strategically to get the propping and framing just right so that each shot worked across all channels. Each image featured a pint of luscious ice cream in a lively scene, with a little animated element that prompted a smile.
Crew: Epic (agency) creative team, client creative team, prop stylist, prop stylist assitant, food stylist, food stylist assistant, photo assistant