Creative direction: Culture magazine stepped away from cheese— their usual subject—to spotlight the new trend in specialty yogurts. From Icelandic to Greek to French. The packaging of many of these products are half the fun— ceramic and glass jars, with attractive labels and lids.
The yogurts were shot against simple backgrounds to provide a bold pop of color, which served as a contrast to the stark white yogurt, some with a jammy, fruit filled bottom. Use of strong lighting allowed the production of sharp shadows, further adding to the pop-art look of these images.
Creative team: Red Herring (design agency); Culture editorial team; food stylist