Client: Jimmy Dean
Creative direction: This project for Jimmy Dean had two components: a library of recipe photos and a series of product shots. I worked closely with the creative teams from agencies VML and Ogilvy and from the client in studios in Chicago and New York. We developed a contemporary, casual look for the recipes, using texture, color and carefully placed fresh elements to give a warm and inviting feel. For the product series, we placed the items in a sunny kitchen setting, as if they’d just been unpacked from a grocery bag.
Crew: Creative teams from VML, Ogilvy and the client; food stylist, food stylist assistant; prop stylist, prop stylist assistant; photo assistant