Client: Misha’s Dairy

Creative direction: The client was initially unsure of how they wanted to visually represent the brand, so I proposed a style that let the product shine. Because the product— a fresh cheese called quark—is pure and white, the lighting and styling were bright and natural. I designed a series of photos to show how versatile the product is, and incorporated pops of red in the props—the model’s nail polish, the ice cream scoop—to tie into the red logo. And our team developed custom recipes to accompany the photos.

Crew: prop stylist, food stylist, recipe developer, photo assistant


Posted
AuthorMarci LeBrun
CategoriesAdvertising
TagsMisha