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Client: TMI Trading’s Twin Marquis and Chef One brands

Creative direction: In addition to the straightforward product shots my client typically uses on product packaging, they wanted a series of stylized images for trade show marketing. Asian food manufacturer TMI Trading wanted to create a new look for their booth and promotional materials at the Fancy Food Show. I worked to elevate their visual style, using dark stone as the backdrop and minimal propping to really let the color and quality of their products shine. I set up a mini photo studio in their production facility, and we worked with their culinary team to showcase the fresh noodles, brightly flavored sauces, steamed dumplings and other specialties. 

Crew: food stylist, photo assistant,  client culinary team, client designer and marketing director


Posted
AuthorMarci LeBrun
CategoriesAdvertising