CASE STUDY: Tyson Tastemakers

Client: Tyson Tastemakers brand

Creative direction: It was exciting for me to be in on the ground floor of a totally new brand from Tyson. Tastemakers is a line of prepared meal kits sold in retail stores and through Amazon. Because the brand competes with meal-delivery services, we wanted the images to look professional, yet approachable. Over a multi-day shoot in Chicago, I produced a series of three different types of images: straightforward product shots on white seamless, finished dishes in table settings, and groupings of ingredients and dishes on a marble background. Working with the agency and client teams, I created images that show the consumer what the cooked meal looks like in an appetizing, engaging way.  

Crew: VML: account team, creative director, producer. Tyson: brand manager & associate brand manager. Photo: digital tech, prop stylist, prop assistant, food stylist, food stylist assistant, producer, production coordinator