Client: Gregory's Coffee
Creative direction: We wanted these photos to make you feel like you’re standing in a Gregory’s Coffee store: surrounded by sights, enticing aromas and activity. We created a full library of images for the company’s new website and mobile app, shooting in one of their cafés, in Gregory’s roasting facility and bakery. My visual approach sparked from the brand’s black logo and “rural industrial” interior aesthetic; I used dark backgrounds and high contrast to make the coffee drinks and baked goods really pop. Shooting on location with real employees brought a vibrant energy to the images, making Gregory’s feel like “the place to be.
Crew: Prop stylist, food stylist, photo assistant