Client: Unilever Beauty & Planet natural haircare brand
Creative direction: When a product uses pure and natural ingredients, it’s important for the packaging to look the same way. On this photo shoot, no detail was overlooked. I created the photographs specifically for the label layout, so my team carefully arranged these naturally beautiful elements—coconut, tropical flowers, citrus and herbs—to accommodate blocks of text. We also produced a library of images showing each ingredient for the brand. The big challenge: The photo shoot was in February, so sourcing all the plants and flowers was quite difficult! But it was so rewarding to work with a client team that really believed in the product and allowed us the time to make sure every petal, every leaf—every photo—was perfect.
Crew: JKR: creative director, design director, designers, account manager. Photo: digital tech, stylist