Client: Welch’s GoOrganically
Creative direction: It was a blast to photograph this line of organic fruit snacks for kids. We developed a library of images for use online and in social media channels. Working with the agency team, I imagined different scenarios where kids might have these little fruit bites—like when they’re making craft products, eating lunch at school or playing at home. We used bright, natural light, tons of props and flashes of bright color, incorporating the package as part of each scene.
Crew: DX Agency: art director. Photo: photo assistant, prop stylist