Creative direction: Guests staying at certain Westin properties can borrow exercise gear so they can stay fit and active while they’re traveling. It’s a great offering, produced in collaboration with New Balance and part of Westin’s Move Well program. For the Gear Lending promotional campaign, I created an animated GIF that shows the elements in the gear bag (clothing, shoes, water bottle, safety lights and running map). We also photographed models running in Central Park to show the gear in action.
Crew: Westin client team, photo assistant, models