CASE STUDY: Provenance Meals

Client: Provenance Meals

Creative direction: The culinary ethos for this new meal delivery service based in New York is healthy, clean and vibrant. So I naturally played on those themes in creating photographs for their website and marketing campaign. The images are bright and fresh, yet elegant and refined. We photographed not just finished meals, but also arrangements of ingredients presented like they’re in a the kitchen of an upscale home. Because the client’s customers are women who are fashion- and health-conscious, we styled the images to mirror their interests and lifestyles. 

Crew: client chef & food styling team, producer, prop stylist, photo assistant