Client: Sheraton Hotels & Resorts
Creative direction: Photoshoots can be flat-out fun, and this was one of them. Sheraton needed a massive image library for social media that all different business sectors can use. The photos were meant to look documentary, to capture real-life moments as they happen. I shot in a very loose, dynamic way on location at a Sheraton New York property, using a hand-held camera to take still-life and action photos in lounge and dining areas and behind the scenes in the kitchen.
Crew: digital tech, photo assistant, Sheraton staff