Client: Culture magazine
Creative direction: How do you make a wedge of cheese look interesting? It’s all about design and propping — and about working with an experienced cheesemonger who knows how to bring out each cheese’s visual best. The design team at Culture magazine envisioned a comic book-like graphic style for their Best Cheeses of the Year special issue. I worked closely with the magazine’s art director to anticipate the layout needs and to shoot each cheese — about 100 in all — to support the design. We photographed featured cheeses on colored backgrounds for the chapter openers and on white backgrounds with minimal propping for interior pages. Who knew Feta could look so beautiful?
Crew: art director, cheesemonger