Evi Abeler Commercial Photographer and Director

From my roots in a tiny village in northern Germany, I've built my career as a New York City-based photographer and director focused on food + beverage, product, and lifestyle imagery. Growing up, my family's third-generation business taught me invaluable lessons in operations and the importance of exceptional customer service. This foundation instilled in me a collaborative, no-drama approach and a strong understanding of client relationships. I thrive on partnering with imaginative ad agencies, award-winning publishers, and brands that value a creative yet grounded photographer.

My path began with photography and design studies at the Universität Osnabrück in Germany, followed by earning my BFA and MFA at The City College of New York (Go Beavers!).

Early in my career, while serving as the in-house photographer at the Rubin Museum in NYC, my love for food imagery truly took root as I documented Chef Eric Ripert’s culinary creations. That passion led me to co-found the seasonal food blog Whip+Click alongside Albane Sharrard the founder of Crosstown Sweets. Our blog was later recognized with an award from Food & Wine Magazine.

In 2010, I took the leap and opened my studio. Since then, I’ve been proud to lead career-defining productions—from directing De’Longhi’s first US campaign and shooting a commercial series for Barilla, to receiving an ICC Award and capturing food and wine campaigns across the globe in the USA, Europe, and at Singapore’s iconic Marina Bay Sands. I am profoundly grateful whenever I gets to work with nice people that want to make the world a better place.

Want To know more?

Listen to an Interview with me by Focus on Women on Spotify or iTunes, or view my about video below: