Advertising Photography
Capturing the essence of the holiday season is always a joy for a food photographer, especially when behind the lens for my cherished, long-time client, Vesta Chocolate. As I embark on photographing their holiday campaign, I'm filled with gratitude for the opportunity to bring their festive delights to life through my lens.
Creative Direction: A trip to Asia has long been on my bucket list, and that dream came true when ad agency Forsman & Bodenfors invited me to Singapore to shoot for the world-famous Marina Bay Sands Food & Wine Festival.
I worked alongside Southeast Asia’s top food stylist Fanny Seah, and we shot in style at the luxury hotel (which you might recognize from the movie Crazy Rich Asians). Together, we created ethereal concepts representing red, white, and rosè wines using local foods and plants.
I’m back at Shake Shack this spring shooting the new seasonal menu including white truffle burgers and fries, fruity refreshers, and tiramisu and dreamsicle shakes. Shot by Evi Abeler, New York-based food and advertising photographer.
In a city as fast-paced as New York, I have always loved DIG, a restaurant that takes the slow route by choosing local farms and in-season ingredients for their tasty salads and sandwiches. You can imagine how thrilled I was to collaborate with the team at DIG to capture their latest out-of-home campaign. Photographed by Evi Abeler, NYC-based food and advertising photographer.
Spring is the perfect time for a refresh, and bonus points if it’s quick and easy too! In this motion project for Green Chef, I created a video that highlights their premium ingredients, simple prep, and elevated recipes. A win-win in my book ;-) Shot by Evi Abeler, New York-based food photographer and tabletop director.
Korean food stylist Julia Choi, and her husband, Dominican chocolatier Roger Rodriguez, united in love, are creating Vesta, a marvelous chocolate heaven in Montclair, NJ. Shot by Evi Abeler, New York based Food and Advertising Photographer.
We’re starting the year strong (no pun intended) and energized with some of the best brews in town. Food stylist Judy Kim joined me in this shoot to capture all sorts of tasty coffee drinks. Photographed by Evi Abeler, New York-based food and beverage photographer.
In this shoot, I captured images for the world’s first-ever oat milk ice cream shop! Located in New York’s Lower East Side, Whipped is a black female-owned business that serves “Ice Crème” which is plant-based, vegan, and dairy-free. Shot by Evi Abeler, New York based Food and Advertising Photographer.
My friends at Shake Shack invited me to an action-packed shoot (my favorite kind!) where we shot a little bit of everything: lifestyle, tabletop, motion and stills. Over the course of several days, we hopped from the studio to the restaurant to capture every side of Shake Shack, including menu items, restaurant scenes, and even the newly released candles made in partnership with Apotheke! Shot by Evi Abeler, New York based Food and Advertising Photographer
What do LeBron James and Arnold Schwarzenegger do when they can’t find a supplement brand they like? They make their own! I had the great honor to shoot the new line, Ladder, from start to finish with the incredible team at BeachBody. Shot by Evi Abeler, New York based food and beverage photographer.
Tennis superstar Serena Williams has dominated the courts and inspired fans for decades and shares that tenacious energy through her newly launched jewelry line. Featuring dazzling diamonds and engraved affirmations, this collection is all about strength. It only felt right to lean into that bold yet sophisticated spirit that is so iconically Serena Williams when capturing these pieces. Shot by Evi Abeler, New York based Food and Advertising Photographer.
Sharpening your focus and quieting your mind is what Team Beachbody’s new product line is all about. In this still and motion shoot, we captured the newly released FIRST THING LAST THING daily supplements which are designed to work in harmony and bring mind and body wellness to the next level. Shot by Evi Abeler, New York based Product and Advertising Photographer.
The one way to survive the New York summer heat is with ice cream! My favorite indulgence is Harlem-based Sugar Hill Creamery’s ice cream and I was delighted to capture the fabulous new flavor inventions for summer. Shot by Evi Abeler, New York based Food and Advertising Photographer.
Angostura is known by every mixologist for their bitters, but some might be surprised to learn they make rums and non-alcoholic mixers too! Angostura’s agency enlisted the help of our team to create a seasonal content library to showcase the endless drink possibilities from casual drinks to sophisticated cocktails. Shot by Evi Abeler, New York based Beverage and Advertising Photographer.
During the pandemic, I was lucky to collaborate with one of my favorite pizza clients! In this multi-location project, I shot with spectacular teams in New York, Detroit, and LA to capture Domino’s best. Shot by Evi Abeler, New York-based Food and Advertising Photographer.
Burger + Fries + Shake…the best combo! In collaboration with food stylist Micah Morton, we captured Shake Shack’s seasonal menu which includes a new buffalo chicken sandwich and crinkly fries, citrus drinks, and decadent shakes. Shot by Evi Abeler, New York based Food and Beverage Photographer
For this project, I was commissioned by Scrum50 along with a group of talented collaborators to create a series of 6 and 15 second spots featuring Newman’s Own salad dressing and pizza. Inspired by the remarkable mission, we worked to capture the heart of Newman’s Own brand and share its joy, quirkiness, and of course drool worthy eats. Shot by Evi Abeler, New York based Food and Advertising Photographer.
I had the pleasure of returning to Shake Shack for a shoot highlighting their latest line of booze-free Summerades as well as their new Hot Honey Chicken. Shot by Evi Abeler, New York based Food and Advertising Photographer
With the insight of Owner Maribel and the aid of Prop Stylist Helen Quinn, we looked to capture the cozy feeling that comes along with the decadence of Marie Belle. Shot by Evi Abeler, New York based Food and Advertising Photographer.
Together with a motion crew led by the phenomenal Erik Almås, I shot all areas of the new Monarch Casino Resort in the gorgeous Black Hawk Mountains in Colorado. Shot by Evi Abeler, New York based Lifestyle and Advertising Photographer.*
In this shoot, I photographed Kashi cereals alongside their tasty natural ingredients for promotional use in packaging. Shot by Evi Abeler, New York based Food and Advertising Photographer.