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Arla

Evi Abeler November 30, 2025

Who doesn't love a decadent cheese pull? The "oohs" and "ahhs" didn't stop the moment our hand model pulled that melted Arla’s Gouda and Havarti goodness off the screen. We had a blast bringing this colorful, high-energy art direction to life in stills and motion!

It was a total team effort to get these shots looking so tasty. Huge thanks to the amazing crew who made it all possible:

Client: Arla
Agency: MBooth
Producer: Big Leo Productions
Hand Model: Kaitlyn Jackson
Food Stylist: Hadley Sui assisted by Albane Sharrard and Katherine Sprung
Prop Stylists: Ed Gallagher, Maeve Sheridan, Helen Quinn assisted by Lola Katan and Zach Molina
Digital Techs: Justin Conly, Ryan Liu, Jay Kim
Photo Assistants: Rounak Modha, Jarrett Murphy
Studio: Noho Productions

In Advertising Tags commercial photography, food photography, cheese, motion, hybrid
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Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to a passion for mindful living. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Drawing on her extensive photo shoot experience, she also provides photo coaching and is available for speaking engagements. Evi is profoundly grateful whenever she gets to work with mission-driven brands that make the world a better place.