Castello

Evi Abeler December 31, 2025

Wipped cheese, what? Not for the purists, but oh so delicious! Sometimes the best part of a shoot is the "tasting" research. I recently teamed up with Castello to capture their range of cheeses and whipped cheese dips, and I have to admit—I was a total newcomer to whipped cheese! I was so surprised by the lovely texture and flavor.

The agency team brought a lot of creativity to this project, developing playful recipes and scenes for their social media spots. We executed this as a hybrid motion and stills shoot, allowing us to capture the creamy textures in action while creating high-end photography for their campaign. It’s always a joy to collaborate on a production where the food is delicious, and the creative vision is this much fun.

Client: Castello
Agency: MBooth
Producer: Big Leo Production
Hand Model: Kaitlyn Jackson
Food Stylist: Hadley Sui assisted by Albane Sharrard and Katherine Sprung
Prop Stylist: Ed Gallagher, Maeve Sheridan, Helen Quinn assisted by Lola Katan and Zach Molina
Digital Tech: Justin Conly, Ryan Liu, Jay Kim
Photo Assistants: Rounak Modha, Jarrett Murphy
Studio: Noho Productions

Arla

Evi Abeler November 30, 2025

Who doesn't love a decadent cheese pull? The "oohs" and "ahhs" didn't stop the moment our hand model pulled that melted Arla’s Gouda and Havarti goodness off the screen. We had a blast bringing this colorful, high-energy art direction to life in stills and motion!

It was a total team effort to get these shots looking so tasty. Huge thanks to the amazing crew who made it all possible:

Client: Arla
Agency: MBooth
Producer: Big Leo Productions
Hand Model: Kaitlyn Jackson
Food Stylist: Hadley Sui assisted by Albane Sharrard and Katherine Sprung
Prop Stylists: Ed Gallagher, Maeve Sheridan, Helen Quinn assisted by Lola Katan and Zach Molina
Digital Techs: Justin Conly, Ryan Liu, Jay Kim
Photo Assistants: Rounak Modha, Jarrett Murphy
Studio: Noho Productions

Table of Spreads - Honey, Chocolate, Jams — Culture Magazine
Pairings

**Creative Direction:** For their annual pairings issue, I worked with the magazine’s editor and outside design firm Red Herring to capture different cheese pairings, including jam, wine, honey—and, yes, donuts!
Donuts and cheese might not seem like natural partners, but the editorial team from Culture magazine celebrated this unexpected (and unexpectedly delicious!) combination. We also shot a layout that featured hand lettering created with honey. I love working with clients who are passionate about what they do, and the Culture team are such enthusiastic collaborators.
**Crew:** Culture Magazine Editor, Red Herring (Agency), Art Director, Food Stylist, Cheesemonger

Culture Magazine Pairings

Evi Abeler July 9, 2019

For Culture Magazine’s annual pairings issue, I worked with the magazine’s editor and outside design firm Red Herring to capture different cheese pairings, including jam, wine, honey—and, yes, donuts! Shot by Evi Abeler, New York based Food and Editorial Photographer.

Storey Cheese Crumbly Wedge of Cheese — Home
Cheese
Making

**Creative Direction:** This update of the classic home cheese making guide, by author Ricki Carroll, replaces the illustrations in the original with photos. I wanted the images to be accessible, educational, and beautiful all at the same time. We documented the different steps in the cheese making process, and showed finished cheeses and serving ideas.
**Crew:** Food Stylist, Food Stylist Assistant, Prop Stylist, Prop Assistant, Cheese Stylist, Publisher, Editor, and Art Director

Home Cheese Making

Evi Abeler July 9, 2019

This update of the classic home cheese making guide, by author Ricki Carroll, replaces the illustrations in the original with photos. I wanted the images of the cheese making process, finished cheese, and serving ideas to be accessible, educational, and beautiful all at the same time. Shot by Evi Abeler, New York based Food and Cookbook Photographer.