Raos

It’s always a thrill to work with a brand you love. Since I live in Harlem, the original Rao’s Restaurant has always been a neighborhood icon for me, so I was thrilled when they brought their classic flavors to supermarkets a few years ago.

Fast forward to today, and things have come full circle: I’m on set with Rao’s, collaborating with a stellar team to capture their delicious creations through stills and motion.

Client: Raos
Agency: MBooth
Producer: Big Leo Productions
Hand Models: Kaitlyn Jackson, Mariela, Stefanie
Food Stylist: Hadley Sui assisted by Albane Sharrard and Katherine Sprung
Prop Stylist: Ed Gallagher, Maeve Sheridan, Andrea Grecco assisted by Zach Molina
Digital Tech: Justin Conly, Ryan Liu
Photo Assistants: Rounak Modha, Jarrett Murphy
Studio: Noho Productions

Castello

Wipped cheese, what? Not for the purists, but oh so delicious! Sometimes the best part of a shoot is the "tasting" research. I recently teamed up with Castello to capture their range of cheeses and whipped cheese dips, and I have to admit—I was a total newcomer to whipped cheese! I was so surprised by the lovely texture and flavor.

The agency team brought a lot of creativity to this project, developing playful recipes and scenes for their social media spots. We executed this as a hybrid motion and stills shoot, allowing us to capture the creamy textures in action while creating high-end photography for their campaign. It’s always a joy to collaborate on a production where the food is delicious, and the creative vision is this much fun.

Client: Castello
Agency: MBooth
Producer: Big Leo Production
Hand Model: Kaitlyn Jackson
Food Stylist: Hadley Sui assisted by Albane Sharrard and Katherine Sprung
Prop Stylist: Ed Gallagher, Maeve Sheridan, Helen Quinn assisted by Lola Katan and Zach Molina
Digital Tech: Justin Conly, Ryan Liu, Jay Kim
Photo Assistants: Rounak Modha, Jarrett Murphy
Studio: Noho Productions

Arla

Who doesn't love a decadent cheese pull? The "oohs" and "ahhs" didn't stop the moment our hand model pulled that melted Arla’s Gouda and Havarti goodness off the screen. We had a blast bringing this colorful, high-energy art direction to life in stills and motion!

It was a total team effort to get these shots looking so tasty. Huge thanks to the amazing crew who made it all possible:

Client: Arla
Agency: MBooth
Producer: Big Leo Productions
Hand Model: Kaitlyn Jackson
Food Stylist: Hadley Sui assisted by Albane Sharrard and Katherine Sprung
Prop Stylists: Ed Gallagher, Maeve Sheridan, Helen Quinn assisted by Lola Katan and Zach Molina
Digital Techs: Justin Conly, Ryan Liu, Jay Kim
Photo Assistants: Rounak Modha, Jarrett Murphy
Studio: Noho Productions

Pacific

There is something so satisfying about working with products that are staples in your own kitchen. I recently had the pleasure of being on set with Pacific Foods to shoot their latest collection of broths and soups.

I was blown away by the sheer variety of their selection, but what really stood out during the shoot was the quality of the ingredients. When the food is this vibrant and carefully crafted, it makes my job as a photographer and director so much more rewarding.

Client: Pacific Foods
Agency: MBooth
Producer: Big Leo Productions
Hand Models: Kaitlyn Jackson; Bobby, Mariela, Stefanie (from Parts Models)
Food Stylist: Hadley Sui assisted by Albane Sharrard and Katherine Sprung
Prop Stylist: Maeve Sheridan, Andrea Grecco assisted by Zach Molina
Digital Tech: Justin Conly, Ryan Liu
Photo Assistants: Rounak Modha, Jarrett Murphy
Studio: Noho Productions