Wipped cheese, what? Not for the purists, but oh so delicious! Sometimes the best part of a shoot is the "tasting" research. I recently teamed up with Castello to capture their range of cheeses and whipped cheese dips, and I have to admit—I was a total newcomer to whipped cheese! I was so surprised by the lovely texture and flavor.

The agency team brought a lot of creativity to this project, developing playful recipes and scenes for their social media spots. We executed this as a hybrid motion and stills shoot, allowing us to capture the creamy textures in action while creating high-end photography for their campaign. It’s always a joy to collaborate on a production where the food is delicious, and the creative vision is this much fun.

Client: Castello
Agency: MBooth
Producer: Big Leo Production
Hand Model: Kaitlyn Jackson
Food Stylist: Hadley Sui assisted by Albane Sharrard and Katherine Sprung
Prop Stylist: Ed Gallagher, Maeve Sheridan, Helen Quinn assisted by Lola Katan and Zach Molina
Digital Tech: Justin Conly, Ryan Liu, Jay Kim
Photo Assistants: Rounak Modha, Jarrett Murphy
Studio: Noho Productions