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Ham and Sausage Pizza

Pizza

Since Domino’s has changed their approach to food photography with the help of advertising agency CPB to a more natural look, my style of food photography was the perfect choice for their new direction. Rather than using waxes and glues to give their pizzas that “mouthwatering” quality, They are embracing playful arrangements, imperfections, and bright colors to convey freshness and authenticity.

Crew: Nicole Twohy (Food Stylist), Ed Gallagher (Prop Stylist),

Production Agency: Big Leo

Ad Agency: Crispin Porter Bogusky

Domino's Pizza

Evi Abeler May 13, 2020

Since Domino’s has changed their approach to food photography with the help of CPB to a more natural look, my style of photography was the perfect choice for their new direction. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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In Advertising Tags pizza
Comment
Tyson Tastemakers Carne Asada Tacos

Tyson

Taste

makers

Creative Direction: It was exciting for me to be in on the ground floor of a totally new brand from Tyson. Tastemakers is a line of prepared meal kits sold in retail stores and through Amazon. Because the brand competes with meal-delivery services, we wanted the images to look professional, yet approachable. Over a multi-day shoot in Chicago, I produced a series of three different types of images. Working with the agency and client teams, I created images that showcase the final meals and entice consumers.

Crew: VML Account Team, Creative Director, Producer, Tyson Brand Manager & Associate Brand Manager, Digital Tech, Prop Stylist, Prop Assistant, Food Stylist, Food Stylist Assistant, Producer, Production Coordinator

Tyson Tastemakers

Evi Abeler February 10, 2020

Over a multi-day shoot in Chicago, I produced a series for Tyson’s new line of meal kits, Tyson Tastemakers. Working with the agency and client teams, I created images that showcase the final meals and entice consumers, capturing a professional yet approachable feel. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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In Advertising Tags tyson, dinner, meal kit
Shake Shack Classic Crinkle Fries with Cheese and Bacon

Shake Shack

Creative Direction: With warmer days on the way, I got in the studio with Shake Shack’s latest seasonal menu items: lemonades, avocado, and bacon. My team and I photographed new springtime lemonade flavors (Mango Passionade, Strawberry Salted Limeade, and Blackberry Lychee) alongside their natural fruit ingredients, plus Shake Shack’s classic items, including milkshakes, cheeseburgers, and crinkle-cut french fries (with bacon, of course!).

Shake Shack

Evi Abeler January 15, 2020

With warmer days on the way, I got in the studio with Shake Shack’s latest seasonal menu items: lemonades, avocado, and bacon. Shot by Evi Abeler, New York based Food and Beverage Photographer.

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In Advertising Tags shake shack, burgers, sandwiches, milkshakes, drinks
Comment
Dinner Party Group at Table

Weight Watchers

Creative Direction: WW, formerly Weight Watchers, partnered with Cense wines in order to bring a selection of delicious, Points-friendly wines and sparkling wine to its members.

Working with an incredible team, I captured a WW lifestyle—one of gatherings and celebrations— highlighting both food, wine, and sparkling wine cocktails that are all WW friendly.

Client: WW (formerly Weight Watchers)

Crew: Victoria Maiolo (Prop Stylist), Kate Buckens (Food Stylist)

Weight Watchers

Evi Abeler December 5, 2019

WW (formerly Weight Watchers) teamed up with Cense wines for this campaign to bring delicious, points-friendly wine to WW members. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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In Advertising Tags wine, wellness, healthy, weight watchers, diet, cocktails, celebration, sparkling wine, rose, white wine
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Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to a passion for mindful living. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Drawing on her extensive photo shoot experience, she also provides photo coaching and is available for speaking engagements. Evi is profoundly grateful whenever she gets to work with mission-driven brands that make the world a better place.