And a peek behind the scenes…
Pizza
Since Domino’s has changed their approach to food photography with the help of advertising agency CPB to a more natural look, my style of food photography was the perfect choice for their new direction. Rather than using waxes and glues to give their pizzas that “mouthwatering” quality, They are embracing playful arrangements, imperfections, and bright colors to convey freshness and authenticity.
Crew: Nicole Twohy (Food Stylist), Ed Gallagher (Prop Stylist),
Production Agency: Big Leo
Ad Agency: Crispin Porter Bogusky
