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Ladder

Creative Direction: What do LeBron James and Arnold Schwarzenegger do when they can’t find a supplement brand they like? They make their own! I had the great honor to shoot the new line, Ladder, from start to finish with the incredible team at BeachBody. From hydration drinks to pre-workout shakes, this line is made to power you up. 

Crew:

Kristine Treviño (Prop Stylist)

Charlotte Omnès (Food Stylist)

Monica Pierini (Food Stylist)

Aaron Lampbell (Digi Tech)

Steve Reganato (Lighting Tech)

Ladder

Evi Abeler November 3, 2022

What do LeBron James and Arnold Schwarzenegger do when they can’t find a supplement brand they like? They make their own! I had the great honor to shoot the new line, Ladder, from start to finish with the incredible team at BeachBody. Shot by Evi Abeler, New York based food and beverage photographer.

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In Advertising Tags drinks, green drinks, fitness, wellness
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Breakfast Pizza

The Wellness Remodel

Creative Direction: HGTV host Christina Anstead’s latest cookbook, published by Harper Wave, aims to help women “remodel” their approach to wellness through a new approach to food, nutrition, exercise, and mindfulness. Together with our food stylist and prop stylist, I captured Christina’s recipes for shrimp tacos, breakfast pizzas, health-conscious sweets and more.

Client: Christina Anstead

Crew: Monica Pierini (Food Stylist), Ed Gallagher (Prop Stylist), Harper Wave (Publisher)

The Wellness Remodel

Evi Abeler April 1, 2020

I captured HGTV host Christina Anstead’s recipes for her latest cookbook, published by Harper Wave, which aims to help women “remodel” their approach to wellness through a new approach to food, nutrition, exercise, and mindfulness. Shot by Evi Abeler, New York based Food and Cookbook Photographer

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In Cookbooks Tags wellness, cooking, cookbook, healthy, nutrition
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Dinner Party Group at Table

Weight Watchers

Creative Direction: WW, formerly Weight Watchers, partnered with Cense wines in order to bring a selection of delicious, Points-friendly wines and sparkling wine to its members.

Working with an incredible team, I captured a WW lifestyle—one of gatherings and celebrations— highlighting both food, wine, and sparkling wine cocktails that are all WW friendly.

Client: WW (formerly Weight Watchers)

Crew: Victoria Maiolo (Prop Stylist), Kate Buckens (Food Stylist)

Weight Watchers

Evi Abeler December 5, 2019

WW (formerly Weight Watchers) teamed up with Cense wines for this campaign to bring delicious, points-friendly wine to WW members. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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In Advertising Tags wine, wellness, healthy, weight watchers, diet, cocktails, celebration, sparkling wine, rose, white wine
Peppery Egg Bowl Colorful Fresh Veggies

Hannah Bronfman

Creative Direction: I loved working with lifestyle influencer and brand ambassador Hannah Bronfman, because she is so in touch with current trends. Hannah is all about balance, seeking out the health benefits of food while still finding the pleasure in eating. She gave us total creative freedom in making photos for her new recipe and lifestyle book with Harper Wave, titled Do What Feels Good. Hannah is friendly, approachable and ready for anything. In creating this book, we came up with a fun, fresh look that also feels a little indulgent—all in keeping with her brand. Our entire team had such a wonderful time during this shoot, both in her home and in the studio.

Crew: Harper Wave (Publisher), Editorial Director, Food Stylist, Food Prop Stylist, Lifestyle Prop Stylist

Hannah Bronfman

Evi Abeler July 9, 2019

Lifestyle influencer and brand ambassador Hannah Bronfman gave us total creative freedom in taking photos for her new recipe and lifestyle book with Harper Wave, Do What Feels Good. In creating this book, we came up with a fun, fresh look that also feels a little indulgent—all in keeping with her brand. Shot by Evi Abeler, New York based Food and Cookbook Photographer.*

Read More
In Cookbooks Tags wellness, healthy, health food, lifestyle
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Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to a passion for mindful living. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Drawing on her extensive photo shoot experience, she also provides photo coaching and is available for speaking engagements. Evi is profoundly grateful whenever she gets to work with mission-driven brands that make the world a better place.