For this dream project for Ben & Jerry’s, we created a series of fun animated GIFs for use on social media. Because we were capturing images for a variety of platforms—Instagram, Snapchat and Facebook—we worked strategically to get the propping and framing just right so that each shot worked across all channels. Shot by Evi Abeler, New York based Food and Advertising Photographer.
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Culture Magazine:
Yogurt
Creative Direction: Culture Magazine stepped away from cheese—their usual subject—to spotlight the new trend in specialty yogurts, from Icelandic to Greek to French.
The yogurts were shot against simple backgrounds to provide a bold pop of color. Use of strong lighting allowed the production of sharp shadows, further adding to the pop-art look of these images.
Creative Team: Red Herring (Design Agency), Culture Editorial Team, Food Stylist
Culture Magazine Yogurt
Culture Magazine stepped away from cheese—their usual subject—to spotlight the new trend in specialty yogurts, from Icelandic to Greek to French. I gave a pop-art look to the images using simple backgrounds and sharp shadows. Shot by Evi Abeler, New York based Editorial Photographer.
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Claudia Colombo
Creative Direction: Claudia is a skin health and wellness expert who takes an inside-out approach to skincare. She blends technology with organic and plant-derived products in her New York City spa practice. We worked together to create a library of images for her website and upcoming skincare book. Claudia had a list of images she wanted, and we collaborated in a very loose and spontaneous way to create them. We developed a visual style that matches Claudia’s personality and brand: light and bright, healthy and happy, sensual and indulgent.
Creative Team: Bette Blau (Prop Stylist)
Claudia Colombo
I worked with New York City skin health and wellness expert Claudia Columbo on a library of images for her website and upcoming skincare book, which blends technology with organic and plant-derived products. We developed a visual style that matches Claudia’s personality and brand: light and bright, healthy and happy, sensual and indulgent.
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Rachael Ray
Creative Direction: This was a fantastic collaboration with the creative team from the Every Day with Rachael Ray magazine. We shot a series of full-page images for the magazine’s “On Our Radar” section featuring different types of holiday decor for cookies, cakes, and chocolates. We played around with different shapes and colors of sprinkles, styling each to accommodate headline type.
For a feature on homemade bark-style chocolate candy, we styled an assortment of recipes featuring unusual ingredient combinations. Working with the magazine’s editorial and visual team, as well as their super creative test kitchen crew, was a blast.
Crew: Food Stylist, Food Stylist Assistant
Publication Team: Photo Producer, Editor, Test Kitchen Chef, Photo Assistant
Rachael Ray Every Day
For this collaboration with Every Day with Rachael Ray, we shot a series of full-page images for the magazine’s “On Our Radar” section featuring different types of holiday decor for cookies, cakes, and chocolates.
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