For this project we shot images highlighting Vietnamese recipes for Helen Le’s cookbook, Simply Pho. Helen provided guidance from her home in Vietnam, and our team made sure the props and serving ideas were authentic.
Re:fuel for Aloft Hotels
Creative Direction: For its boutique Aloft brand, the Marriott food and beverage team developed a line of healthy breakfast dishes in a cup that guests could order to enjoy in the hotel lounge or on the go. These Re:fuel breakfast pots are assembled to order from a selection of 13 menu options, including poached egg with avocado and quinoa, mini pancakes, and cheddar grits with chicken and egg. Working with the client and ad agency, we created eye-catching images of ingredients and finished dishes for onsite menu boards and promotions—designed to appeal to busy (and hungry!) travelers. We also captured short animated videos. Aloft’s Re:fuel program has caught on with guests and is poised to reshape food in the hospitality industry.
Crew: Human Innovation (Agency) Creative Team, Client Brand Ambassadors, Client Chefs, Food Stylist, Food Stylist Assistant, Photo Assistant
Re:fuel for Aloft Hotels
Solar System
Creative Direction: My frequent collaborator, the food stylist Kristin Stangl, had a thought: What if we used food to represent the Solar System? That question inspired our self-directed series of images. We researched each planet and the sun, using food and cooking techniques to capture characteristics like temperature, topography and atmosphere. We show the sun as a golden disc of caramelized sugar. Venus, with its volcanic landscape and average temperature of more than 800°F, is represented with a French onion soup topped with molten cheese. Earth is an arrangement of salt-baked fish and lettuces to depict its surface of water and land. We both loved researching and creating this personal project.
Crew: Kristin Stangl (Food Stylist)
Solar System
My frequent collaborator, the food stylist Kristin Stangl, had a thought: What if we used food to represent the Solar System? We researched each planet and the sun, using food and cooking techniques to capture characteristics like temperature, topography and atmosphere.
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Gregory’s Coffee
Creative Direction: We wanted these photos to make you feel like you’re standing in a Gregory’s Coffee store: surrounded by sights, enticing aromas and activity. We created a full library of images for the company’s new website and mobile app, shooting in one of their cafés, in Gregory’s roasting facility and bakery. My visual approach sparked from the brand’s black logo and “rural industrial” interior aesthetic; I used dark backgrounds and high contrast to make the coffee drinks and baked goods really pop. Shooting on location with real employees brought a vibrant energy to the images, making Gregory’s feel like the place to be.
Client: Gregory’s Coffee
Crew: Prop stylist, food stylist, photo assistant
Gregory's Coffee
These photos make you feel like you’re standing in a Gregory’s Coffee store: surrounded by sights, enticing aromas and activity. We created a full library of images for the company’s new website and mobile app, shooting in one of their cafés.
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