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Instant Pot Pork Tacos

Instant Pot

Creative Direction: For this official cookbook for a new brand of electric pressure cooker, the Instant Pot, I took the lead in developing the art direction. Working with the food stylist and the client, we created a look that is fun, approachable and welcoming to a broad audience of home cooks. The photography takes inspiration from vintage cookbooks, with ingredients and finished dishes shot on bold backgrounds with pops of additional color. This shoot consisted of 50 images taken over 5 days.

Crew: Art Director, Editor, Food Stylist/Author, Assistant Food Stylist, Prop Stylist, Photo Assistant

Instant Pot

Evi Abeler August 27, 2019

For the official cookbook for the Instant Pot, I took the lead in art direction, creating a fun and approachable look for a broad audience of home cooks. The photography takes inspiration from vintage cookbooks, with ingredients and finished dishes shot on bold backgrounds with pops of additional color. Shot by Evi Abeler, New York based Food and Cookbook Photographer.

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In Cookbooks Tags cookbook, cooking, home cook, instapot, instant pot

Simply Pho

Evi Abeler November 21, 2018

For this project we shot images highlighting Vietnamese recipes for Helen Le’s cookbook, Simply Pho. Helen provided guidance from her home in Vietnam, and our team made sure the props and serving ideas were authentic.


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In Cookbooks Tags cookbook, home cook, recipes, food photography
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Large Dish of Fresh Seafood from Cooking with Nonna

Cooking with Nonna

Creative Direction: This shoot for the cookbook Cooking with Nonna was an absolute delight, because I had the opportunity to work closely with author Rossella Rago and her grandmother. Rossella built her culinary brand via YouTube, where she shares videos of her cooking with Italian grandmothers (nonnas). Her recipes are classic Italian dishes that involve multiple steps (like making homemade pasta and preparing long-cooking sauces), so the shoot took place over six days in a private kitchen. Working with the art director, we created a homey, comfortable look using props that might have come from a nonna’s kitchen. Rossella and her family were very hands-on in preparing the dishes, which gave the shoot an authentic family atmosphere. I was thrilled that the publisher chose my portrait of Rossella and her nonna for the book’s cover.

Client: Rossella Rago

Crew: food stylist, assistant food stylist, author’s family, art director/publisher, editorial director

Cooking with Nonna

Evi Abeler April 3, 2017

I had the opportunity to work closely with author Rossella Rago and her grandmother on this shoot for Cooking with Nonna. Working with the art director, we created a homey, comfortable look using props that might have come from a nonna’s kitchen.

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In Cookbooks Tags Italian, home cook, family, pasta
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Babka Recipe from Bubbe and Me in the Kitchen

Bubbe and Me in the Kitchen

Creative Direction: Miri Rotkovitz's cookbook Bubbe and Me in the Kitchen celebrates the food and stories Miri’s grandmothers shared with her. This beautifully styled collection also features Miri’s own twists on classic recipes. On set, we had a great time sharing babka and our own Bubbe, Savta, Grandma, Oma, and Nana memories.

Crew: Laurie Knoop (Food Stylist), Kristin Stangl (Assistant)

Publisher: Sonoma Press

2018 IPPY Awards Bronze Medalist

Bubbe and Me in the Kitchen

Evi Abeler October 11, 2016

I photographed Miri Rotkovitz's cookbook Bubbe and Me in the Kitchen, which celebrates the food and stories Miri’s grandmothers shared with her and features Miri’s own twists on classic recipes.

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In Cookbooks Tags family, bread, baking, cookbook, home cook, recipes
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Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to a passion for mindful living. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Drawing on her extensive photo shoot experience, she also provides photo coaching and is available for speaking engagements. Evi is profoundly grateful whenever she gets to work with mission-driven brands that make the world a better place.