European Butter

Evi Abeler May 4, 2018

To help promote what sets EU butter apart, I worked with Butter of Europe and their agency to capture varied uses of butters from across a number of regions.

Stretching on Yoga Mat in Westin Gym — Westin, Stay Fit

**Creative Direction:** Guests staying at certain Westin properties can borrow exercise gear to stay fit and active while they’re traveling. It’s a great offering, produced in collaboration with New Balance and part of Westin’s Move Well program. For the Gear Lending promotional campaign, I created an animated GIF that shows the elements in the gear bag (clothing, shoes, water bottle, safety lights and running map). We also photographed models running in Central Park to show the gear in action.
**Crew:** Westin Client Team, Photo Assistant, Models

Westin, Stay Fit

Evi Abeler May 1, 2018

Westin guests can borrow exercise gear to stay fit and active while they’re traveling. We photographed the gear in action.

Tequila Bottles — Wine Spectator

**Creative Direction:** I loved that this editorial shoot let me explore a different visual style. I worked with the team from *Wine Spectator* and chef Victor Flores on the cover and feature package for the magazine’s tequila issue. In fact, the style was also a departure for the magazine, which usually spotlights bottles against a white background; instead, the textured blue backdrop for the cover makes the whole scene almost look painted. For the article spotlighting Chef Flores’s recipes, we referenced cookbooks and food magazines from the 1970s. The photos feature lots of bold color, stylized propping, strong light and deep shadows to evoke a lavish holiday meal in the chef’s native Mexico.
**Crew:** Prop Stylist, Prop Stylist Assistant, *Wine Spectator* Photo Director and Editor, Chef Victor Flores and his Assistant

Wine Spectator

Evi Abeler April 18, 2018

I worked with the team from Wine Spectator and chef Victor Flores on the cover and feature package for the magazine’s tequila issue. The photos feature lots of bold color, stylized propping, strong light and deep shadows to evoke a lavish holiday meal in the chef’s native Mexico.

Cherry Jam Tart in Culture Magazine — Culture Magazine Sweet Victory

**Creative Direction:** For *Culture Magazine*’s annual cheese issue, I had the pleasure of photographing this series of cheesy pastries, pies, and other decadent desserts featuring 2016’s award-winning cheeses.
**Crew:** Albane Sharrard (Food Stylist), Red Herring (Art Direction)

Culture Magazine Sweet Victory

Evi Abeler April 1, 2018

For Culture Magazine’s annual cheese issue, I had the pleasure of photographing this series of cheesy pastries, pies, and other decadent desserts featuring 2016’s award-winning cheeses.