Aloft Hotels Re:fuel Breakfast Options — Re:fuel for Aloft Hotels

**Creative Direction:** For its boutique Aloft brand, the Marriott food and beverage team developed a line of healthy breakfast dishes in a cup that guests could order to enjoy in the hotel lounge or on the go. These Re:fuel breakfast pots are assembled to order from a selection of 13 menu options, including poached egg with avocado and quinoa, mini pancakes, and cheddar grits with chicken and egg. Working with the client and ad agency, we created eye-catching images of ingredients and finished dishes for onsite menu boards and promotions—designed to appeal to busy (and hungry!) travelers. We also captured short animated videos. Aloft’s Re:fuel program has caught on with guests and is poised to reshape food in the hospitality industry.
**Crew:** Human Innovation (Agency) Creative Team, Client Brand Ambassadors, Client Chefs, Food Stylist, Food Stylist Assistant, Photo Assistant

Re:fuel for Aloft Hotels

Evi Abeler June 22, 2018

Stretching on Yoga Mat in Westin Gym — Westin, Stay Fit

**Creative Direction:** Guests staying at certain Westin properties can borrow exercise gear to stay fit and active while they’re traveling. It’s a great offering, produced in collaboration with New Balance and part of Westin’s Move Well program. For the Gear Lending promotional campaign, I created an animated GIF that shows the elements in the gear bag (clothing, shoes, water bottle, safety lights and running map). We also photographed models running in Central Park to show the gear in action.
**Crew:** Westin Client Team, Photo Assistant, Models

Westin, Stay Fit

Evi Abeler May 1, 2018

Westin guests can borrow exercise gear to stay fit and active while they’re traveling. We photographed the gear in action.

Westin, Sleep Well

Creative Direction: As part of its mission to help guests get a good night’s sleep, Westin presents a small vial of Sleep Well Lavender Balm on bedside tables. The brand created a social marketing campaign to promote the balm and needed a library of images for all digital and social channels. We worked with the client’s art direction to showcase the product in a variety of relaxing settings. To manage the volume of shots and formats (including horizontals for web banners and Twitter, squares for Instagram, verticals for Snapchat), I set up a large monitor on set that would show all formats for each image simultaneously. The process ensured that the entire series had a cohesive look—and that the client had a stress-free experience working with my team.

Crew: Prop Stylist, Food Stylist, Photo Assistant

Westin, Sleep Well

Evi Abeler October 3, 2017

As part of its mission to help guests get a good night’s sleep, Westin presents a small vial of Sleep Well Lavender Balm on bedside tables. We worked with the client’s art direction to showcase the product in a variety of relaxing settings.

Sheraton

Creative Direction: Photoshoots can be flat-out fun, and this was one of them. Sheraton needed a massive image library for social media that all different business sectors can use. The photos were meant to look documentary, to capture real-life moments as they happen. I shot in a very loose, dynamic way on location at a Sheraton New York property, using a hand-held camera to take still-life and action photos in lounge and dining areas and behind the scenes in the kitchen.

Crew: Digital Tech, Photo Assistant, Sheraton Staff

Sheraton

Evi Abeler June 21, 2017

Sheraton needed a massive image library for social media that all different business sectors could use. I shot in a very loose, dynamic way on location at a Sheraton New York property, using a hand-held camera to take still-life and action photos in lounge and dining areas and behind the scenes in the kitchen.