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Aloft Hotels Re:fuel Breakfast Options

Re:fuel for Aloft Hotels

Creative Direction: For its boutique Aloft brand, the Marriott food and beverage team developed a line of healthy breakfast dishes in a cup that guests could order to enjoy in the hotel lounge or on the go. These Re:fuel breakfast pots are assembled to order from a selection of 13 menu options, including poached egg with avocado and quinoa, mini pancakes, and cheddar grits with chicken and egg. Working with the client and ad agency, we created eye-catching images of ingredients and finished dishes for onsite menu boards and promotions—designed to appeal to busy (and hungry!) travelers. We also captured short animated videos. Aloft’s Re:fuel program has caught on with guests and is poised to reshape food in the hospitality industry.

Crew: Human Innovation (Agency) Creative Team, Client Brand Ambassadors, Client Chefs, Food Stylist, Food Stylist Assistant, Photo Assistant

Re:fuel for Aloft Hotels

Evi Abeler June 22, 2018
The Original Breakfast at Aloft Hotels
The Goodness Breakfast at Aloft Hotels
The Ranchero Breakfast at Aloft Hotels
Deconstructed Ranchero Breakfast
Re:fuel Breakfast Pots
The Sweet Breakfast at Aloft Hotels
The Brunch Breakfast at Aloft Hotels
Colorful Re:fuel Breakfast Containers
Deconstructed Goodness Bowl
In Advertising Tags breakfast, advertising, hospitality, animation
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Stretching on Yoga Mat in Westin Gym

Westin, Stay Fit

Creative Direction: Guests staying at certain Westin properties can borrow exercise gear to stay fit and active while they’re traveling. It’s a great offering, produced in collaboration with New Balance and part of Westin’s Move Well program. For the Gear Lending promotional campaign, I created an animated GIF that shows the elements in the gear bag (clothing, shoes, water bottle, safety lights and running map). We also photographed models running in Central Park to show the gear in action.

Crew: Westin Client Team, Photo Assistant, Models

Westin, Stay Fit

Evi Abeler May 1, 2018

Westin guests can borrow exercise gear to stay fit and active while they’re traveling. We photographed the gear in action.

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In Advertising Tags fitness, hospitality, health, wellness
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Westin Hotel Bed with Fresh Coffee and Sleep Well Lavender Balm

Westin, Sleep Well

Creative Direction: As part of its mission to help guests get a good night’s sleep, Westin presents a small vial of Sleep Well Lavender Balm on bedside tables. The brand created a social marketing campaign to promote the balm and needed a library of images for all digital and social channels. We worked with the client’s art direction to showcase the product in a variety of relaxing settings. To manage the volume of shots and formats (including horizontals for web banners and Twitter, squares for Instagram, verticals for Snapchat), I set up a large monitor on set that would show all formats for each image simultaneously. The process ensured that the entire series had a cohesive look—and that the client had a stress-free experience working with my team.

Crew: Prop Stylist, Food Stylist, Photo Assistant

Westin, Sleep Well

Evi Abeler October 3, 2017

As part of its mission to help guests get a good night’s sleep, Westin presents a small vial of Sleep Well Lavender Balm on bedside tables. We worked with the client’s art direction to showcase the product in a variety of relaxing settings.

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In Advertising Tags hospitality, wellness, social media
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Burger Sliders and Red Wine at The Sheraton

Sheraton

Creative Direction: Photoshoots can be flat-out fun, and this was one of them. Sheraton needed a massive image library for social media that all different business sectors can use. The photos were meant to look documentary, to capture real-life moments as they happen. I shot in a very loose, dynamic way on location at a Sheraton New York property, using a hand-held camera to take still-life and action photos in lounge and dining areas and behind the scenes in the kitchen.

Crew: Digital Tech, Photo Assistant, Sheraton Staff

Sheraton

Evi Abeler June 21, 2017

Sheraton needed a massive image library for social media that all different business sectors could use. I shot in a very loose, dynamic way on location at a Sheraton New York property, using a hand-held camera to take still-life and action photos in lounge and dining areas and behind the scenes in the kitchen.

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In Advertising Tags hospitality, wine, beer
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April 17, 2024
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Peach Fuzz
January 26, 2024
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Peach Fuzz
January 26, 2024
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January 26, 2024
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Vesta
December 20, 2023
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Vesta
December 20, 2023
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Capturing the essence of the holiday season is always a joy for a food photographer, especially when behind the lens for my cherished, long-time client, Vesta Chocolate. As I embark on photographing their holiday campaign, I'm filled with gratitude for the opportunity to bring their festive delights to life through my lens. 

 

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December 20, 2023
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Crest
November 14, 2023
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November 14, 2023
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Marina Bay Sands
July 31, 2023
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Marina Bay Sands
July 31, 2023
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Creative Direction: A trip to Asia has long been on my bucket list, and that dream came true when ad agency Forsman & Bodenfors invited me to Singapore to shoot for the world-famous Marina Bay Sands Food & Wine Festival. 

I worked alongside Southeast Asia’s top food stylist Fanny Seah, and we shot in style at the luxury hotel (which you might recognize from the movie Crazy Rich Asians). Together, we created ethereal concepts representing red, white, and rosè wines using local foods and plants. 

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July 31, 2023
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Veggie Burgers
July 7, 2023
Cookbooks
Veggie Burgers
July 7, 2023
Cookbooks

As plant-based diets are becoming more and more common, Lukas Volger presents an alternative to the uninspiring and bland frozen veggie burgers that fill the market. In his cookbook, Veggie Burgers Every Which Way, he teaches how to combine simple, fresh ingredients for flavor profiles that make the veggies the star of the show. Photographed by Evi Abeler, NYC-based food photographer.

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July 7, 2023
Cookbooks
Summer Feast
June 22, 2023
Personal Projects
Summer Feast
June 22, 2023
Personal Projects

We’re kicking off summer with a feast! I teamed up with fellow Big Leo artists, prop stylist Ed Gallagher and food stylist Susan Ottaviano to create this summer scene that embodies the lightness and fun of the season. Shot by Evi Abeler, NYC-based food photographer.

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June 22, 2023
Personal Projects
Shake Shack
June 12, 2023
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Shake Shack
June 12, 2023
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I’m back at Shake Shack this spring shooting the new seasonal menu including white truffle burgers and fries, fruity refreshers, and tiramisu and dreamsicle shakes. Shot by Evi Abeler, New York-based food and advertising photographer.

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June 12, 2023
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DIG
May 16, 2023
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DIG
May 16, 2023
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In a city as fast-paced as New York, I have always loved DIG, a restaurant that takes the slow route by choosing local farms and in-season ingredients for their tasty salads and sandwiches. You can imagine how thrilled I was to collaborate with the team at DIG to capture their latest out-of-home campaign. Photographed by Evi Abeler, NYC-based food and advertising photographer.

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May 16, 2023
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Green Chef
March 1, 2023
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Green Chef
March 1, 2023
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Spring is the perfect time for a refresh, and bonus points if it’s quick and easy too! In this motion project for Green Chef, I created a video that highlights their premium ingredients, simple prep, and elevated recipes. A win-win in my book ;-) Shot by Evi Abeler, New York-based food photographer and tabletop director.

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March 1, 2023
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Vesta Chocolate
February 7, 2023
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Vesta Chocolate
February 7, 2023
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Korean food stylist Julia Choi, and her husband, Dominican chocolatier Roger Rodriguez, united in love, are creating Vesta, a marvelous chocolate heaven in Montclair, NJ. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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February 7, 2023
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Let's Have Coffee
January 25, 2023
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Let's Have Coffee
January 25, 2023
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We’re starting the year strong (no pun intended) and energized with some of the best brews in town. Food stylist Judy Kim joined me in this shoot to capture all sorts of tasty coffee drinks. Photographed by Evi Abeler, New York-based food and beverage photographer.

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January 25, 2023
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Whipped
January 21, 2023
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Whipped
January 21, 2023
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In this shoot, I captured images for the world’s first-ever oat milk ice cream shop! Located in New York’s Lower East Side, Whipped is a black female-owned business that serves “Ice Crème” which is plant-based, vegan, and dairy-free. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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January 21, 2023
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Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to a passion for mindful living. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Drawing on her extensive photo shoot experience, she also provides photo coaching and is available for speaking engagements. Evi is profoundly grateful whenever she gets to work with mission-driven brands that make the world a better place.