Baileys
Creative Direction: To market a new almond milk-based liqueur for the Baileys brand, one that’s aimed at the Millennial market, I worked closely with campaign creative direction provided by the agency, Mother. The lifestyle shots mirrored a series of TV spots; we carefully re-created the set and lighting in these still images for use in billboard, outdoor and point-of- purchase materials. They may seem simple, but the white-background product shots required technical expertise to achieve that bright, natural look.
Crew: Set Builder, Prop Stylist, Food Stylist, Photo Assistant, Digital Tech, Retoucher
