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Vera Gusto Marinara Sauce on Veggie Pasta Dinner

Barilla

Creative Direction: Barilla’s social media ad agency, We Are Social, hired me to produce imagery for their new sauce brand, Vero Gusto. Our shoot showcased Vero Gusto’s natural, regional ingredients from Italy, including Calabrian peppers, tomatoes, and basil.

Crew:

Food Stylist: Caitlin Haught Brown

Prop Stylist: Helen Quinn

Digital Technician: Ryan Liu

1st Assistant: Bob Moyers

Agency: We Are Social

Producer: Lovely Giant

Barilla Vero Gusto

Evi Abeler August 3, 2020
Barilla Vero Gusto Sicilian Herb Pasta Sauce in Minestrone Soup
Cherry Tomatoes
Barilla Vero Gusto Tomato & Basil Sauce on Canapes
Fresh Basil
Cherry Tomatoes on Vine
Barilla Vero Gusto Calabrian Marinara Pasta Sauce Fish Dinner
Calabrian Pepper

And behind the scenes…

Barilla Vero Gusto Behind the Scenes
In Advertising Tags pasta, sauces, Italian
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Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to a passion for mindful living. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Drawing on her extensive photo shoot experience, she also provides photo coaching and is available for speaking engagements. Evi is profoundly grateful whenever she gets to work with mission-driven brands that make the world a better place.