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Uptown Grand Central

Capturing the small businesses that make Harlem grand

Harlem has been my home for over 20 years now — basically all of my adult life — and it has been heart-breaking to see the ramifications of COVID-19 tear through my community. Sadly, the ripple effect is still with us almost three years later. People of color and small businesses have been particularly affected.

Since my company had come to a standstill, I was looking for a way to volunteer and stay involved with the food community. This was also during the height of the Black Lives Matter protests and I knew I wanted to support my neighborhood in the best way I could. So I started volunteering with Uptown Grand Central, an amazing non-profit that advocates for Harlem’s businesses and residents. 

I started taking photos of the businesses to help them stay afloat and provide them with much needed materials to promote their services. Not only did this further connect me to the community, but it helped me stay active and creative during the pandemic and I continue to be a part of this organization today. 

Here are just some of these inspiring entrepreneurs and their businesses. 

Please follow this amazing organization online, and check out their searchable guide to explore all of these Harlem Businesses yourself. You can also volunteer or donate to their efforts.

Uptown Grand Central

Evi Abeler December 6, 2022

I partnered with Uptown Grand Central, a non-profit advocating for Harlem’s businesses and residents, to bring customers to my neighborhood small businesses impacted by COVID-19. Shot by Evi Abeler, New York based Food Photographer.

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In Personal Projects Tags small business, restaurant, tacos, cocktails, NYC, Harlem, flowers, lifestyle, coffee, tea
Shake Shack Buffalo Chicken Sandwich

Shake Shack Winter Menu

Burger + Fries + Shake…the best combo! In collaboration with food stylist Micah Morton, we captured Shake Shack’s seasonal menu which includes a new buffalo chicken sandwich and crinkly fries, citrus drinks, and decadent shakes. 

Crew: Micah Morton (Food Stylist)

Shake Shack Winter Menu

Evi Abeler February 28, 2022

Burger + Fries + Shake…the best combo! In collaboration with food stylist Micah Morton, we captured Shake Shack’s seasonal menu which includes a new buffalo chicken sandwich and crinkly fries, citrus drinks, and decadent shakes. Shot by Evi Abeler, New York based Food and Beverage Photographer

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In Advertising Tags burgers, restaurant, shake shack, drinks
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Group of People Playing Baccarat at Monarch Casino

Monarch Casino

Creative Direction: Together with a motion crew led by the phenomenal Erik Almås, I shot all areas of the new Monarch Casino Resort in the gorgeous Black Hawk Mountains in Colorado. We captured the casino’s luxurious restaurants, spa, gaming floor, lounges, and suites—and had lots of fun in the process!

Crew: Adrian Hallauer (Digital Tech), Garrett Creamer (Photo Assistant)

Monarch Casino

Evi Abeler June 3, 2021

Together with a motion crew led by the phenomenal Erik Almås, I shot all areas of the new Monarch Casino Resort in the gorgeous Black Hawk Mountains in Colorado. Shot by Evi Abeler, New York based Lifestyle and Advertising Photographer.*

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In Advertising Tags casino, lifestyle, cocktails, restaurant
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Featured
Linen_0300.jpg
Apr 11, 2025
Advertising
Earlyish
Apr 11, 2025
Advertising
Apr 11, 2025
Advertising
Shake Shack
Aug 11, 2024
Advertising
Shake Shack
Aug 11, 2024
Advertising
Aug 11, 2024
Advertising
Catskill Botanicals
Apr 17, 2024
Advertising
Catskill Botanicals
Apr 17, 2024
Advertising
Apr 17, 2024
Advertising
Peach Fuzz
Jan 26, 2024
Personal Projects
Peach Fuzz
Jan 26, 2024
Personal Projects
Jan 26, 2024
Personal Projects
Vesta
Dec 20, 2023
Advertising
Vesta
Dec 20, 2023
Advertising
Dec 20, 2023
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Crest Toothpaste
Nov 14, 2023
Advertising
Crest Toothpaste
Nov 14, 2023
Advertising
Nov 14, 2023
Advertising
Marina Bay Sands Food & Wine Festival
Jul 31, 2023
Advertising
Marina Bay Sands Food & Wine Festival
Jul 31, 2023
Advertising
Jul 31, 2023
Advertising
Veggie Burgers
Jul 7, 2023
Cookbooks
Veggie Burgers
Jul 7, 2023
Cookbooks
Jul 7, 2023
Cookbooks
Summer Feast
Jun 22, 2023
Personal Projects
Summer Feast
Jun 22, 2023
Personal Projects
Jun 22, 2023
Personal Projects
Shake Shack
Jun 12, 2023
Advertising
Shake Shack
Jun 12, 2023
Advertising
Jun 12, 2023
Advertising
DIG
May 16, 2023
Advertising
DIG
May 16, 2023
Advertising
May 16, 2023
Advertising
Green Chef
Mar 1, 2023
Advertising
Green Chef
Mar 1, 2023
Advertising
Mar 1, 2023
Advertising
Vesta Chocolate
Feb 7, 2023
Advertising
Vesta Chocolate
Feb 7, 2023
Advertising
Feb 7, 2023
Advertising
Let's Have Coffee
Jan 25, 2023
Advertising
Let's Have Coffee
Jan 25, 2023
Advertising
Jan 25, 2023
Advertising
Whipped
Jan 21, 2023
Advertising
Whipped
Jan 21, 2023
Advertising
Jan 21, 2023
Advertising
Shake Shack
Dec 20, 2022
Advertising
Shake Shack
Dec 20, 2022
Advertising
Dec 20, 2022
Advertising
Holiday Treats
Dec 6, 2022
Personal Projects
Holiday Treats
Dec 6, 2022
Personal Projects
Dec 6, 2022
Personal Projects
Uptown Grand Central
Dec 6, 2022
Personal Projects
Uptown Grand Central
Dec 6, 2022
Personal Projects
Dec 6, 2022
Personal Projects
Ladder
Nov 3, 2022
Advertising
Ladder
Nov 3, 2022
Advertising
Nov 3, 2022
Advertising
Cooking with Nonna: Sunday Dinners with La Famiglia
Oct 3, 2022
Cookbooks
Cooking with Nonna: Sunday Dinners with La Famiglia
Oct 3, 2022
Cookbooks
Oct 3, 2022
Cookbooks

Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to a passion for mindful living. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Drawing on her extensive photo shoot experience, she also provides photo coaching and is available for speaking engagements. Evi is profoundly grateful whenever she gets to work with mission-driven brands that make the world a better place.