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Uptown Grand Central

Capturing the small businesses that make Harlem grand

Harlem has been my home for over 20 years now — basically all of my adult life — and it has been heart-breaking to see the ramifications of COVID-19 tear through my community. Sadly, the ripple effect is still with us almost three years later. People of color and small businesses have been particularly affected.

Since my company had come to a standstill, I was looking for a way to volunteer and stay involved with the food community. This was also during the height of the Black Lives Matter protests and I knew I wanted to support my neighborhood in the best way I could. So I started volunteering with Uptown Grand Central, an amazing non-profit that advocates for Harlem’s businesses and residents. 

I started taking photos of the businesses to help them stay afloat and provide them with much needed materials to promote their services. Not only did this further connect me to the community, but it helped me stay active and creative during the pandemic and I continue to be a part of this organization today. 

Here are just some of these inspiring entrepreneurs and their businesses. 

Please follow this amazing organization online, and check out their searchable guide to explore all of these Harlem Businesses yourself. You can also volunteer or donate to their efforts.

Uptown Grand Central

Evi Abeler December 6, 2022

I partnered with Uptown Grand Central, a non-profit advocating for Harlem’s businesses and residents, to bring customers to my neighborhood small businesses impacted by COVID-19. Shot by Evi Abeler, New York based Food Photographer.

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In Personal Projects Tags small business, restaurant, tacos, cocktails, NYC, Harlem, flowers, lifestyle, coffee, tea
Shake Shack Buffalo Chicken Sandwich

Shake Shack Winter Menu

Burger + Fries + Shake…the best combo! In collaboration with food stylist Micah Morton, we captured Shake Shack’s seasonal menu which includes a new buffalo chicken sandwich and crinkly fries, citrus drinks, and decadent shakes. 

Crew: Micah Morton (Food Stylist)

Shake Shack Winter Menu

Evi Abeler February 28, 2022

Burger + Fries + Shake…the best combo! In collaboration with food stylist Micah Morton, we captured Shake Shack’s seasonal menu which includes a new buffalo chicken sandwich and crinkly fries, citrus drinks, and decadent shakes. Shot by Evi Abeler, New York based Food and Beverage Photographer

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In Advertising Tags burgers, restaurant, shake shack, drinks
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Group of People Playing Baccarat at Monarch Casino

Monarch Casino

Creative Direction: Together with a motion crew led by the phenomenal Erik Almås, I shot all areas of the new Monarch Casino Resort in the gorgeous Black Hawk Mountains in Colorado. We captured the casino’s luxurious restaurants, spa, gaming floor, lounges, and suites—and had lots of fun in the process!

Crew: Adrian Hallauer (Digital Tech), Garrett Creamer (Photo Assistant)

Monarch Casino

Evi Abeler June 3, 2021

Together with a motion crew led by the phenomenal Erik Almås, I shot all areas of the new Monarch Casino Resort in the gorgeous Black Hawk Mountains in Colorado. Shot by Evi Abeler, New York based Lifestyle and Advertising Photographer.*

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In Advertising Tags casino, lifestyle, cocktails, restaurant
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Featured
Pacific_03_VeggieHotPot_0125-Not out yet.jpg
April 28, 2026
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Pacific
April 28, 2026
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April 28, 2026
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Raos
January 31, 2026
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Raos
January 31, 2026
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January 31, 2026
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Castello
December 31, 2025
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Castello
December 31, 2025
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December 31, 2025
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Arla
November 30, 2025
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Arla
November 30, 2025
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November 30, 2025
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Lindt
September 19, 2025
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Lindt
September 19, 2025
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September 19, 2025
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April 11, 2025
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Earlyish
April 11, 2025
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April 11, 2025
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Shake Shack
August 11, 2024
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Shake Shack
August 11, 2024
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August 11, 2024
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Catskill Botanicals
April 17, 2024
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Catskill Botanicals
April 17, 2024
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April 17, 2024
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Peach Fuzz
January 26, 2024
Personal Projects
Peach Fuzz
January 26, 2024
Personal Projects
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January 26, 2024
Personal Projects
Vesta
December 20, 2023
Advertising
Vesta
December 20, 2023
Advertising

Capturing the essence of the holiday season is always a joy for a food photographer, especially when behind the lens for my cherished, long-time client, Vesta Chocolate. As I embark on photographing their holiday campaign, I'm filled with gratitude for the opportunity to bring their festive delights to life through my lens. 

 

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December 20, 2023
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Crest
November 14, 2023
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Crest
November 14, 2023
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November 14, 2023
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Marina Bay Sands
July 31, 2023
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Marina Bay Sands
July 31, 2023
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Creative Direction: A trip to Asia has long been on my bucket list, and that dream came true when ad agency Forsman & Bodenfors invited me to Singapore to shoot for the world-famous Marina Bay Sands Food & Wine Festival. 

I worked alongside Southeast Asia’s top food stylist Fanny Seah, and we shot in style at the luxury hotel (which you might recognize from the movie Crazy Rich Asians). Together, we created ethereal concepts representing red, white, and rosè wines using local foods and plants. 

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July 31, 2023
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Veggie Burgers
July 7, 2023
Cookbooks
Veggie Burgers
July 7, 2023
Cookbooks

As plant-based diets are becoming more and more common, Lukas Volger presents an alternative to the uninspiring and bland frozen veggie burgers that fill the market. In his cookbook, Veggie Burgers Every Which Way, he teaches how to combine simple, fresh ingredients for flavor profiles that make the veggies the star of the show. Photographed by Evi Abeler, NYC-based food photographer.

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July 7, 2023
Cookbooks
Summer Feast
June 22, 2023
Personal Projects
Summer Feast
June 22, 2023
Personal Projects

We’re kicking off summer with a feast! I teamed up with fellow Big Leo artists, prop stylist Ed Gallagher and food stylist Susan Ottaviano to create this summer scene that embodies the lightness and fun of the season. Shot by Evi Abeler, NYC-based food photographer.

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June 22, 2023
Personal Projects
Shake Shack
June 12, 2023
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Shake Shack
June 12, 2023
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I’m back at Shake Shack this spring shooting the new seasonal menu including white truffle burgers and fries, fruity refreshers, and tiramisu and dreamsicle shakes. Shot by Evi Abeler, New York-based food and advertising photographer.

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June 12, 2023
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DIG
May 16, 2023
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DIG
May 16, 2023
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In a city as fast-paced as New York, I have always loved DIG, a restaurant that takes the slow route by choosing local farms and in-season ingredients for their tasty salads and sandwiches. You can imagine how thrilled I was to collaborate with the team at DIG to capture their latest out-of-home campaign. Photographed by Evi Abeler, NYC-based food and advertising photographer.

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May 16, 2023
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Green Chef
March 1, 2023
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Green Chef
March 1, 2023
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Spring is the perfect time for a refresh, and bonus points if it’s quick and easy too! In this motion project for Green Chef, I created a video that highlights their premium ingredients, simple prep, and elevated recipes. A win-win in my book ;-) Shot by Evi Abeler, New York-based food photographer and tabletop director.

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March 1, 2023
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Vesta Chocolate
February 7, 2023
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Vesta Chocolate
February 7, 2023
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Korean food stylist Julia Choi, and her husband, Dominican chocolatier Roger Rodriguez, united in love, are creating Vesta, a marvelous chocolate heaven in Montclair, NJ. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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February 7, 2023
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Let's Have Coffee
January 25, 2023
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Let's Have Coffee
January 25, 2023
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We’re starting the year strong (no pun intended) and energized with some of the best brews in town. Food stylist Judy Kim joined me in this shoot to capture all sorts of tasty coffee drinks. Photographed by Evi Abeler, New York-based food and beverage photographer.

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January 25, 2023
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Whipped
January 21, 2023
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Whipped
January 21, 2023
Advertising

In this shoot, I captured images for the world’s first-ever oat milk ice cream shop! Located in New York’s Lower East Side, Whipped is a black female-owned business that serves “Ice Crème” which is plant-based, vegan, and dairy-free. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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January 21, 2023
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Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to an eye for organic, unforced beauty. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Evi is profoundly grateful whenever she gets to work with nice people that want to make the world a better place.

© 2026 Evi Abeler All Rights reserved