For this dream project for Ben & Jerry’s, we created a series of fun animated GIFs for use on social media. Because we were capturing images for a variety of platforms—Instagram, Snapchat and Facebook—we worked strategically to get the propping and framing just right so that each shot worked across all channels. Shot by Evi Abeler, New York based Food and Advertising Photographer.
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Claudia Colombo
Creative Direction: Claudia is a skin health and wellness expert who takes an inside-out approach to skincare. She blends technology with organic and plant-derived products in her New York City spa practice. We worked together to create a library of images for her website and upcoming skincare book. Claudia had a list of images she wanted, and we collaborated in a very loose and spontaneous way to create them. We developed a visual style that matches Claudia’s personality and brand: light and bright, healthy and happy, sensual and indulgent.
Creative Team: Bette Blau (Prop Stylist)
Claudia Colombo
I worked with New York City skin health and wellness expert Claudia Columbo on a library of images for her website and upcoming skincare book, which blends technology with organic and plant-derived products. We developed a visual style that matches Claudia’s personality and brand: light and bright, healthy and happy, sensual and indulgent.
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Re:fuel for Aloft Hotels
Creative Direction: For its boutique Aloft brand, the Marriott food and beverage team developed a line of healthy breakfast dishes in a cup that guests could order to enjoy in the hotel lounge or on the go. These Re:fuel breakfast pots are assembled to order from a selection of 13 menu options, including poached egg with avocado and quinoa, mini pancakes, and cheddar grits with chicken and egg. Working with the client and ad agency, we created eye-catching images of ingredients and finished dishes for onsite menu boards and promotions—designed to appeal to busy (and hungry!) travelers. We also captured short animated videos. Aloft’s Re:fuel program has caught on with guests and is poised to reshape food in the hospitality industry.
Crew: Human Innovation (Agency) Creative Team, Client Brand Ambassadors, Client Chefs, Food Stylist, Food Stylist Assistant, Photo Assistant
Re:fuel for Aloft Hotels
Gregory’s Coffee
Creative Direction: We wanted these photos to make you feel like you’re standing in a Gregory’s Coffee store: surrounded by sights, enticing aromas and activity. We created a full library of images for the company’s new website and mobile app, shooting in one of their cafés, in Gregory’s roasting facility and bakery. My visual approach sparked from the brand’s black logo and “rural industrial” interior aesthetic; I used dark backgrounds and high contrast to make the coffee drinks and baked goods really pop. Shooting on location with real employees brought a vibrant energy to the images, making Gregory’s feel like the place to be.
Client: Gregory’s Coffee
Crew: Prop stylist, food stylist, photo assistant
Gregory's Coffee
These photos make you feel like you’re standing in a Gregory’s Coffee store: surrounded by sights, enticing aromas and activity. We created a full library of images for the company’s new website and mobile app, shooting in one of their cafés.
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