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Fresh Citrus and Florals with Skincare Product

Claudia Colombo

Creative Direction: Claudia is a skin health and wellness expert who takes an inside-out approach to skincare. She blends technology with organic and plant-derived products in her New York City spa practice. We worked together to create a library of images for her website and upcoming skincare book. Claudia had a list of images she wanted, and we collaborated in a very loose and spontaneous way to create them. We developed a visual style that matches Claudia’s personality and brand: light and bright, healthy and happy, sensual and indulgent.

Creative Team: Bette Blau (Prop Stylist)

Claudia Colombo

Evi Abeler January 9, 2019

I worked with New York City skin health and wellness expert Claudia Columbo on a library of images for her website and upcoming skincare book, which blends technology with organic and plant-derived products. We developed a visual style that matches Claudia’s personality and brand: light and bright, healthy and happy, sensual and indulgent.

Read More
In Advertising Tags skin care, wellness, lifestyle
Aloft Hotels Re:fuel Breakfast Options

Re:fuel for Aloft Hotels

Creative Direction: For its boutique Aloft brand, the Marriott food and beverage team developed a line of healthy breakfast dishes in a cup that guests could order to enjoy in the hotel lounge or on the go. These Re:fuel breakfast pots are assembled to order from a selection of 13 menu options, including poached egg with avocado and quinoa, mini pancakes, and cheddar grits with chicken and egg. Working with the client and ad agency, we created eye-catching images of ingredients and finished dishes for onsite menu boards and promotions—designed to appeal to busy (and hungry!) travelers. We also captured short animated videos. Aloft’s Re:fuel program has caught on with guests and is poised to reshape food in the hospitality industry.

Crew: Human Innovation (Agency) Creative Team, Client Brand Ambassadors, Client Chefs, Food Stylist, Food Stylist Assistant, Photo Assistant

Re:fuel for Aloft Hotels

Evi Abeler June 22, 2018
The Original Breakfast at Aloft Hotels
The Goodness Breakfast at Aloft Hotels
The Ranchero Breakfast at Aloft Hotels
Deconstructed Ranchero Breakfast
Re:fuel Breakfast Pots
The Sweet Breakfast at Aloft Hotels
The Brunch Breakfast at Aloft Hotels
Colorful Re:fuel Breakfast Containers
Deconstructed Goodness Bowl
In Advertising Tags breakfast, advertising, hospitality, animation
Comment
Gregorys Coffee Staff Pouring Coffee

Gregory’s Coffee

Creative Direction: We wanted these photos to make you feel like you’re standing in a Gregory’s Coffee store: surrounded by sights, enticing aromas and activity. We created a full library of images for the company’s new website and mobile app, shooting in one of their cafés, in Gregory’s roasting facility and bakery. My visual approach sparked from the brand’s black logo and “rural industrial” interior aesthetic; I used dark backgrounds and high contrast to make the coffee drinks and baked goods really pop. Shooting on location with real employees brought a vibrant energy to the images, making Gregory’s feel like the place to be.

Client: Gregory’s Coffee

Crew: Prop stylist, food stylist, photo assistant

Gregory's Coffee

Evi Abeler May 9, 2018

These photos make you feel like you’re standing in a Gregory’s Coffee store: surrounded by sights, enticing aromas and activity. We created a full library of images for the company’s new website and mobile app, shooting in one of their cafés.

Read More
In Advertising Tags coffee, espresso, breakfast
Comment
European Butter Baking Flatlay

European Butter

Creative Direction: To help promote what sets EU butter apart, I worked with Butter of Europe and their agency to capture varied uses of butters from across a number of regions. 

From photographing finished recipes to showcasing the beauty of these products in simpler applications, this shoot was an opportunity to collaborate with a stellar international team in creating mouthwatering images.

Crew: Grayling Bauer (Food Stylist), Aaron Lampbell (Digital Tech)

European Butter

Evi Abeler May 4, 2018

To help promote what sets EU butter apart, I worked with Butter of Europe and their agency to capture varied uses of butters from across a number of regions.

Read More
In Advertising Tags food photography, cooking
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Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to a passion for mindful living. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Drawing on her extensive photo shoot experience, she also provides photo coaching and is available for speaking engagements. Evi is profoundly grateful whenever she gets to work with mission-driven brands that make the world a better place.