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Evi Abeler Photography

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DeLonghi Dinamica Cappuccino Machine

DeLonghi

Creative Direction: When dreams come true, they look like this! I got to shoot an array of DeLonghi coffee stations and perfectly crafted coffee drinks in a breathtaking Brooklyn brownstone. We captured freshly frothed milk, cappuccinos, and espresso (pulled by our on-set barista) bathed in natural light alongside DeLonghi’s line of elegant coffee machines.

Client: DeLonghi

Crew: Ryan Reineck (Prop Stylist), Felix Torres (Barista), Corey Williams (Digital Tech), Eric Bernstein and Patrick McClain (Photo Assitants)

DeLonghi

Evi Abeler November 3, 2020

I got to shoot an array of DeLonghi coffee stations and perfectly crafted coffee drinks in Athena Calderone’s breathtaking Brooklyn brownstone. We captured freshly frothed milk, cappuccinos, and espresso (pulled by our on-set barista) bathed in natural light alongside DeLonghi’s line of elegant coffee machines. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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In Advertising Tags coffee, breakfast, kitchen, espresso, home, cappuccino
Vera Gusto Marinara Sauce on Veggie Pasta Dinner

Barilla

Creative Direction: Barilla’s social media ad agency, We Are Social, hired me to produce imagery for their new sauce brand, Vero Gusto. Our shoot showcased Vero Gusto’s natural, regional ingredients from Italy, including Calabrian peppers, tomatoes, and basil.

Crew:

Food Stylist: Caitlin Haught Brown

Prop Stylist: Helen Quinn

Digital Technician: Ryan Liu

1st Assistant: Bob Moyers

Agency: We Are Social

Producer: Lovely Giant

Barilla Vero Gusto

Evi Abeler August 3, 2020

Barilla’s social media ad agency, We Are Social, hired me to produce imagery for their new sauce brand, Vero Gusto. Our shoot showcased Vero Gusto’s natural, regional ingredients from Italy, including Calabrian peppers, tomatoes, and basil. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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In Advertising Tags pasta, sauces, Italian
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Love Beauty and Planet Grapefruit Dry Shampoo

Love Beauty and Planet

Creative Direction: I got to shoot these beautifully styled herbs, flowers, fruits, and natural ingredients for Love Beauty and Planet, a cruelty-free and ethically sourced organic hair care brand. My photos were featured on hair care and beauty product packaging.

Love Beauty and Planet

Evi Abeler August 1, 2020

I got to shoot these beautifully styled herbs, flowers, fruits, and natural ingredients for Love Beauty and Planet, a cruelty-free hair care brand. My photos were featured on shampoo, conditioner, and lotion packaging. Shot by Evi Abeler, New York based Food and Advertising Photographer.

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In Advertising Tags beauty, shampoo, packaging, product, hair, natural
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Ketchup Mashup Ranch Kranch Sauce

Heinz

Creative Direction: I had the pleasure of shooting Heinz's new line of “mashups,” including Mayochup, Mayomust, and Kranch. (Yup, that’s ketchup + ranch!) Over a three-day hybrid shoot, our crew capture a large library of assets of new and classic Heinz products.

Client: Heinz

Crew: Bryan Gentry (DP), Micah Morton (Food Stylist), Raina Kattelson (Prop Stylist/Set Builder)

Ad Agency: VMLYR

Heinz

Evi Abeler June 30, 2020

I had the pleasure of shooting Heinz's new line of “mashups,” including Mayochup, Mayomust, and Kranch. (Yup, that’s ketchup + ranch!) Over a three-day hybrid shoot, my crew captured a large library of assets of new and classic Heinz products. Shot by Evi Abeler, New York based Food and Advertising Photographer.

Read More
In Advertising Tags ketchup, condiments, hot dogs, sauces, motion
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Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to a passion for mindful living. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Drawing on her extensive photo shoot experience, she also provides photo coaching and is available for speaking engagements. Evi is profoundly grateful whenever she gets to work with mission-driven brands that make the world a better place.