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Evi Abeler Photography

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Large Dish of Fresh Seafood from Cooking with Nonna

Cooking with Nonna

Creative Direction: This shoot for the cookbook Cooking with Nonna was an absolute delight, because I had the opportunity to work closely with author Rossella Rago and her grandmother. Rossella built her culinary brand via YouTube, where she shares videos of her cooking with Italian grandmothers (nonnas). Her recipes are classic Italian dishes that involve multiple steps (like making homemade pasta and preparing long-cooking sauces), so the shoot took place over six days in a private kitchen. Working with the art director, we created a homey, comfortable look using props that might have come from a nonna’s kitchen. Rossella and her family were very hands-on in preparing the dishes, which gave the shoot an authentic family atmosphere. I was thrilled that the publisher chose my portrait of Rossella and her nonna for the book’s cover.

Client: Rossella Rago

Crew: food stylist, assistant food stylist, author’s family, art director/publisher, editorial director

Cooking with Nonna

Evi Abeler April 3, 2017

I had the opportunity to work closely with author Rossella Rago and her grandmother on this shoot for Cooking with Nonna. Working with the art director, we created a homey, comfortable look using props that might have come from a nonna’s kitchen.

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In Cookbooks Tags Italian, home cook, family, pasta
Comment
Baileys Almond Liquer

Baileys

Creative Direction: To market a new almond milk-based liqueur for the Baileys brand, one that’s aimed at the Millennial market, I worked closely with campaign creative direction provided by the agency, Mother. The lifestyle shots mirrored a series of TV spots; we carefully re-created the set and lighting in these still images for use in billboard, outdoor and point-of- purchase materials. They may seem simple, but the white-background product shots required technical expertise to achieve that bright, natural look.

Crew: Set Builder, Prop Stylist, Food Stylist, Photo Assistant, Digital Tech, Retoucher

Baileys

Evi Abeler March 25, 2017

To market a new almond milk-based liqueur for the Baileys brand, one that’s aimed at the Millennial market, we carefully created lifestyle shots that mirrored a series of TV spots for use in billboard, outdoor and point-of- purchase materials.

Read More
In Advertising Tags cocktails, almond milk, liqueur
Comment
TMI Trading Asian Food Spread

TMI Trading

Creative Direction: In addition to the straightforward product shots my client typically uses on product packaging, they wanted a series of stylized images for trade show marketing. Asian food manufacturer TMI Trading wanted to create a new look for their booth and promotional materials at the Fancy Food Show. I worked to elevate their visual style, using dark stone as the backdrop and minimal propping to really let the color and quality of their products shine. I set up a mini photo studio in their production facility, and we worked with their culinary team to showcase the fresh noodles, brightly flavored sauces, steamed dumplings and other specialties.

Crew: Food Stylist, Photo Assistant, Client Culinary Team, Client Designer and Marketing Director

TMI Trading

Evi Abeler February 21, 2017

Asian food manufacturer TMI Trading wanted to create a new look for their booth and promotional materials for trade show marketing. I worked to elevate their visual style, using dark stone as the backdrop and minimal propping to let the color and quality of their products shine.

Read More
In Advertising Tags noodles, dumplings, color, sauces
Comment
Misha's Dairy Quark Cheese in Charcuterie Board

Misha’s Dairy

Creative Direction: This client was initially unsure of how they wanted to visually represent the brand, so I proposed a style that let the product shine. Because the product—a fresh cheese called quark—is pure and white, the lighting and styling were bright and natural. I designed a series of photos to show how versatile the product is, and incorporated pops of red in the props—the model’s nail polish, the ice cream scoop—to tie into the red logo. And our team developed custom recipes to accompany the photos.

Crew: Prop Stylist, Food Stylist, Recipe Developer, Photo Assistant

Misha's Dairy

Evi Abeler January 21, 2017

This shoot was all about letting the product shine. Because this cheese (called quark) from Misha's Dairy is pure and white, the lighting and styling were bright and natural. I designed a series of photos to show how versatile the product is and incorporated pops of red in the props to tie into the red logo.

Read More
In Advertising Tags cheese, cheese pairings
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Evi Abeler is a New York City-based photographer and director focusing on food + beverage, product, and lifestyle imagery. Hailing from a tiny village in northern Germany, Evi brings every aspect of her rural farm-to-table upbringing to her work, from a collaborative, hands-on, no-drama approach to a passion for mindful living. She partners with crazed ad agencies, award-winning publishers, and brands who need a creative and down-to-earth photographer. Drawing on her extensive photo shoot experience, she also provides photo coaching and is available for speaking engagements. Evi is profoundly grateful whenever she gets to work with mission-driven brands that make the world a better place.