My friends at Shake Shack invited me to an action-packed shoot (my favorite kind!) where we shot a little bit of everything: lifestyle, tabletop, motion and stills. Over the course of several days, we hopped from the studio to the restaurant to capture every side of Shake Shack, including menu items, restaurant scenes, and even the newly released candles made in partnership with Apotheke! Shot by Evi Abeler, New York based Food and Advertising Photographer
Read MoreHoliday Treats
In this shoot, I collaborated with food stylist, Judy Kim and together we captured some warm, wintery moments: hot chocolate, sparkly drinks, and delightful marbled cookies handmade by Judy. Photographed by Evi Abeler, New York-based food photographer.
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Uptown Grand Central
Capturing the small businesses that make Harlem grand
Harlem has been my home for over 20 years now — basically all of my adult life — and it has been heart-breaking to see the ramifications of COVID-19 tear through my community. Sadly, the ripple effect is still with us almost three years later. People of color and small businesses have been particularly affected.
Since my company had come to a standstill, I was looking for a way to volunteer and stay involved with the food community. This was also during the height of the Black Lives Matter protests and I knew I wanted to support my neighborhood in the best way I could. So I started volunteering with Uptown Grand Central, an amazing non-profit that advocates for Harlem’s businesses and residents.
I started taking photos of the businesses to help them stay afloat and provide them with much needed materials to promote their services. Not only did this further connect me to the community, but it helped me stay active and creative during the pandemic and I continue to be a part of this organization today.
Here are just some of these inspiring entrepreneurs and their businesses.
Please follow this amazing organization online, and check out their searchable guide to explore all of these Harlem Businesses yourself. You can also volunteer or donate to their efforts.
Uptown Grand Central
I partnered with Uptown Grand Central, a non-profit advocating for Harlem’s businesses and residents, to bring customers to my neighborhood small businesses impacted by COVID-19. Shot by Evi Abeler, New York based Food Photographer.
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Ladder
Creative Direction: What do LeBron James and Arnold Schwarzenegger do when they can’t find a supplement brand they like? They make their own! I had the great honor to shoot the new line, Ladder, from start to finish with the incredible team at BeachBody. From hydration drinks to pre-workout shakes, this line is made to power you up.
Crew:
Kristine Treviño (Prop Stylist)
Charlotte Omnès (Food Stylist)
Monica Pierini (Food Stylist)
Aaron Lampbell (Digi Tech)
Steve Reganato (Lighting Tech)
Ladder
What do LeBron James and Arnold Schwarzenegger do when they can’t find a supplement brand they like? They make their own! I had the great honor to shoot the new line, Ladder, from start to finish with the incredible team at BeachBody. Shot by Evi Abeler, New York based food and beverage photographer.
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